Privacy Policy

Who We Are

This website is operated by Alderoc LLC, doing business as Charlton Cabinetry. Charlton Cabinetry sells kitchen cabinets and related products from five branches in New York, New Jersey and Connecticut. Each branch is run by Alderoc LLC or by an affiliated company that trades under the same name.

This policy covers this website. It explains what we collect here, why, and what you can do about it.

What We Collect

We collect what you choose to send us and, unless you turn it off, measurement data about your visit (see below).

• What you put in a form. Your name, phone number, email address and ZIP code, and, if you give them, your company, what you are interested in, your message, how you would like us to reply and how you heard about us. We also record whether you are buying for the trade, for your own home, or for a multi-unit project. If you sign up for our monthly email at the foot of a page, we collect only your email address.
• Which ad or page brought you. If you arrived from one of our ads, the campaign’s name and the ad click’s reference number are sent with your request so we know which ads are useful.
• Your internet address, briefly. Our server sees your IP address, as every website does. We use it to stop automated abuse of our forms. It is not stored with your request.
• Measurement data, unless you turn it off. See Cookies and Measurement.

The “Find Your Branch” search runs in your browser. The ZIP code you type there, and your location if you choose to share it, are not sent to us.

How We Use It

• To answer your request, prepare a quote, and serve you as a customer.
• To pass your request to the branch you chose, or the one nearest the job, so the people there can reply.
• To send you our monthly email, only if you ticked the box on a quote form or in the sign-up at the foot of a page. The box says: “Yes, send me Charlton Cabinetry's monthly email: new door styles and colors before anyone else, occasional subscriber-only offers, and lead-time updates.” It is never ticked for you. Every such email has an unsubscribe link.
• To understand which of our ads and pages are working, unless you turned measurement off.

If you ask us to reply by text message, WhatsApp or WeChat, we use your number or WeChat ID to reply about your request. We do not add it to a marketing list.

If you start a WhatsApp chat or a text message from one of our pages, the message written for you ends with a short reference code. When you press the button, our own operations system keeps that code with the page, its branch and language, the app you chose and the ad’s tags that brought you (never your name, number or anything you typed), so the branch can tell where the chat came from once you send it. Unless you turned measurement off, the same code is also recorded with your visit, so we can tell which page and ad led to the chat. You can delete it from the message before you send it.

Who Receives It

• The branch that serves you. Your request goes to the Charlton Cabinetry branch you chose, or the one nearest the job, which may be run by an affiliated company.
• Companies that work for us. Our website host, and our email service if you asked for our monthly email. They may use your information only to provide that service.
• Google and Meta, for measurement, unless you turn it off. See the next section.
• The authorities, when the law requires it.

We do not sell your personal information.

Cookies and Measurement

This site works the same with or without cookies. We use them for one thing: to measure how our ads and pages perform.

For that we load Google Tag Manager, which runs Google Analytics, Google Ads and Meta (Facebook and Instagram) measurement. These set cookies and tell those companies which pages you visited here, so we can count visits, see which ads led to a request or a call, and show our ads to people who have visited. Those companies may combine this with what they already know about you, under their own privacy policies.

None of this is turned on yet. When it is, it will be on unless you turn it off, and a “Privacy Choices” link at the bottom of every page will let you do that at any time. If your browser sends a Global Privacy Control signal, we treat it as “off” without your having to ask.

Separately, your browser keeps a few small notes for this site on your own device: your measurement choice and, for the length of your visit, the ad that brought you, our guess at how you found us, and the branch nearest you. They stay in your browser.

How Long We Keep It

We keep requests and customer records for as long as we need them to serve you and to meet our legal and accounting duties. If you ask us to delete your information and we have no duty to keep it, we delete it.

Your Choices

• Ask what information we hold about you, and ask us to correct or delete it.
• Unsubscribe from our emails with the link in any of them, or by asking us.
• Turn measurement cookies off once we use any: we use none today.

To make a request, email edison@alderoc.com or call 732-243-9398. We will not treat you differently for making one. Depending on where you live, you may have further rights under your state’s privacy law, and we will honor them.

Children

This site is for businesses and adult homeowners. We do not knowingly collect information from children.

Changes to This Policy

When we change how the site handles information, we update this page and the date at the top. See also our terms.